The availability of non-food products that shun any form of animal ingredients or animal testing is on the rise. Driven in part by the rise of the natural beauty care trend, products such as vegan cosmetics, cologne, perfume, hand lotions, and sun tan lotions are now mainstream. They are also proof that body care products can be safe and effective without using animals.
The trendsetter in this niche was Aveda with its shampoos, conditioners, and soaps that were eco-friendly and available in almost every mall. 7th Generation was also a pioneer in house cleaning products manufactured without animal testing; it's products are also widely available in Target and many other large supermarkets. Now the number of brands is growing with wider variety and a loyal and dedicated market. Good news for both consumers and animals!