Faux is gaining popularity in part because there have been advances in technology enabling designers to make better-looking fakes. In a still-shaky economy that has made Americans more frugal, faux also can be seen as a good way to be trendy without breaking the bank. And a movement toward socially conscious shopping makes some people feel better about faux purchases.
And Macy’s says new techniques used with faux leather, like scalloping and quilted stitching, have given tops and jackets “new relevance.”
“It used to be that ‘faux’ meant less expensive and quality less than desirable, but not any longer,” said Josh Saterman, vice president and fashion director for millennials at Macy’s. “Faux is a part of our next evolution to our fashion ‘must-haves.’”